I’m Alex — a writer, creative marketing freelancer, & lifestyle content creator

I help creatives connect with their people through thoughtful, story-driven email campaigns, and I document my own creative life along the way.

Whether I’m writing strategic emails for soulful businesses or sharing our thoughtful approach to family life on YouTube, my work is rooted in the same thing:

telling stories that feel honest, intentional, & human

my marketing work

my lifestyle content

Everything I do is rooted in meaningful connection

Words and visuals shape how we experience the world, whether through a beautifully branded email or a lived-in, layered home.

I believe in thoughtful, honest storytelling; the kind that grows slowly yet meaningfully, and shows up with both clarity and heart.

Email Marketing For Creatives

I help artists, makers, and small business owners bring warmth and strategy to their email marketing. From launch sequences and newsletters to branded digital touchpoints such as e-books, guides, and proposals, I partner with my clients to help them tell their stories.

What I Offer

For the small business owner who wants to keep their audience up-to-date on the latest launches and sales.
You know email marketing is the key to driving sales, but you want to do more than just sell, you want to connect.
Helping you elevate your client experience at every touchpoint with beautiful, functional templates.

Let’s elevate your customer’s brand experience

Work With Me

Life, styled slowly

Explore posts on style as a mom of three, gentle & rental-friendly home design, family travel, and intentional living — all through a lens of simplicity and creativity. If you love cozy corners, evolving wardrobes, and gentle self-expression, you’ll feel right at home.

read the journal

Hey, I’m Alex

I’m a writer, creative collaborator, and iced latte enthusiast building a gentle life as a mother to three, helping other creatives connect with their people through authentic, intentional storytelling.

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